Rome's Best Posters, 2014

Compared to any place in the U.S., Rome is a poster city.  Some are legal, some are "abusivi"--illegal--and most of them are interesting in one way or another.  It wasn't a great vintage, but here are our 2014 favorites:

Bill

As in the U.S., the Italy's right wing--here, the Lotta Studentesca and Forza Nuova--have appropriated the family, as if the left didn't care about families, and as if the policies of the right didn't damage them.  The poster announces a "March for the Family" in Piazza Mazzini.  Bring your three kids and wear jeans.  And smile a lot; raising 3 kids is easy.  Are they all boys?

We first shot this one through a bus window, then returned to photograph it again.  It's Ronald, of course, and next to him the words "I'm destroying it," meaning the world (a take off on the company's ubiquitous slogan "I'm lovin' it," of course).  Across the golden arches it reads "McDeath."  This is a rare poster. 



Here are two of the most crowd-pleasing Popes (at least prior to Francis), Pope John Paul II (left) and John XXIII (right), freshly made new saints on April 27.  The political party, Azione Cattolica Italiana, is thanking us all--for just what we can't say.  Or is it thanking them?  Colorful, though, with slanted graphics.  These were everywhere.  

This is a right-wing effort.  The words below translate as "Honor to Fallen Comrades, Victims of Anti-Fascist Hatred."   The "7" refers to January 7, 1978, when a man on a motorcyle shot and killed 2 members of the neo-Fascist group, Fronte del Gioventu'.  The killing took place in the Tuscolano neighborhood on via Acca Laurenzia, where there is an informal memorial to the event.  Historian and guest blogger Paul Baxa wrote an insightful post on this event and its aftermath.  

Here, a larger poster for a TIM fiber network is partially covered by a poster announcing an event around the work of American poet and novelist Charles Bukowski--one of our favorite authors, despite his outrageous sexism.  The coloring and the pose are reminiscent of the 2008 "Hope" poster of Barack Obama, but the sponsor, CasaPound, is right-wing.  A CasaPound poster made it into our 2012 year-end poster reflections as well.

"Enough Immigration, Enough Banks, Enough of the Euro"/"We want a Europe of Homelands"
The right-wing message, clear enough, is distributed by the Fronte dei Popoli Europei--a group with which we're not familiar, and the Lega Nord [see the circle at bottom right], a once powerful northern Italian party that in the past advocated the secession of the north from the Italian nation.  Although the Lega Nord no longer has much power or influence, the anti-Europe, anti-immigration sentiments of this poster are common in Italy.  In the background, the arm wielding
the hammer suggests the appeal is to the working class. 

"All' Assalto" might be translated "On the Attack" or "To the Barricades."  The author is the Lotta Studentesca [LS, Student Struggle].  The best we could do with the words at the bottom is "Not in anger, not to destroy, but for the red dawn," whatever the "red dawn" is.  The LS is a right-wing organization committed to educational change.  The building is the famous "Square Coliseum," a Fascist-era structure in EUR with visual links to the Coliseum and, therefore, imperial Rome.  

We chose this one not because it's a great poster--the layout is standard for politics--but because the message is clear.  The group "Contropotere," its symbol a pair of pincers, wants to get rid of the new Rome mayor, Ignazio Marino ["Rome, throw out Marino"].  However, the words at the top--listing the homeless, the unemployed, workers without contracts, students, and others--suggest a left-wing orientation, and Marino is center-left.  Anarchists at work?

Massacre in Tuscolano: Rome's Anni di Piombo (Years of Lead)

RST welcomes Paul Baxa as guest blogger.  Baxa is Assistant Professor of History at Ave Maria University in Naples, Florida, and the author of Roads and Ruins: The Symbolic Landscape of Fascist Rome (University of Toronto Press, 2010), a wonderfully creative and perceptive book on the cultural forces that created 20th-century Rome.  A review/treatment of that book is at http://romethesecondtime.blogspot.com/2012/01/fascism-and-reconstruction-of-rome.html.   Here, Baxa explores an event - and its legacy - that took place years ago in one of Rome's many "ordinary" neighborhoods, and one with which he's very familiar: his relatives live there and he visits often. 

Entrance to the former MSI youth office.

Acca Larenzia is a rather anonymous street in the vast periphery of Rome.  On January 7, 1978 this otherwise quiet street was rocked by violence as an assailant on a motorbike opened fire on a gang of young men, members of the Fronte del Gioventù, the youth wing of the neofascist Movimento Sociale Italiano (MSI).  Two were killed on the spot while a third died later during the unrest that followed.  The gunmen were members of a Marxist revolutionary cell and their action was the latest round of tit-for-tat violence between extremist political groups that had plagued Italy and Rome in particular for several years during the so-called Anni di Piombo (Years of Lead).  With the “strage” (massacre) of Acca Larenzia, as neofascist youths would call it, the suburban streets of Rome were turned into a battleground for the next several weeks. 

     The Quartiere Tuscolano, where the via Acca Larenzia is located, is like any other quarter of Rome, a massive conglomeration of low and medium rise buildings mostly constructed since the Second World War.  These high density neighborhoods served as a breeding ground for the extremist politics of the period.  Teenage girls and boys in the local licei (high schools) spent their weekends and evenings listening to political speeches, and pledging war on their rivals.  Often, these groups clashed and gunfire erupted leaving some of them dead.  Today, one can see in these quartieri popolari (working-class neighborhoods) plaques and memorials commemorating those who died in the cause of extremism.   The ubiquitous graffiti on the walls of the apartment buildings recalls their names for a new generation of militants.

      The events at Acca Larenzia, however, have had an impact on Italian politics today.  Many current politicians like Gianfranco Fini (Deputy Premier under Silvio Berlusconi), Ignazio La Russa, and the current mayor of Rome, Gianni Alemanno were present at Acca Larenzia in the days following the attacks.  Today, the Acca Larenzia commemorations held every year on the anniversary of the shootings attract important names like Giorgia Meloni, the former Minister of Youth in the most recent Berlusconi government.  Alemanno, meanwhile, has recently named a public garden in Rome after another young neofascist killed during those Years of Lead.  Alemanno justified this by pointing out that his predecessor, Walter Veltroni, had named a piazza in honour of Walter Rossi, a member of Lotta Continua (ongoing struggle) who had been murdered by neofascists in that same year of 1977.

A column decorated with Fascist symbols,
including a schematic fasces and an ax,
the latter reflecting the the Celtic/Germanic/Nordic
mythology of the Italian far right.

I visited the site at Acca Larenzia one evening in June 2007.  It was near 10pm and the neighborhood was eerily quiet despite being a stone’s throw from the always busy Via Tuscolano.  The spot where the shootings occurred was dimly lit.  It was a rather odd place made up of a small cortile (courtyard) separated from the street by low columns.  On the far side was a staircase which led up to a terrace looking over a parking lot.  At the foot of the staircase was the entrance to the former MSI youth office.  It is here that every January a ceremony commemorating the shootings is held by neofascists. 

Below the names of the those killed, the plaque reads:
Fallen for Liberty
Today as yesterday, in our hearts
for a better Italy

Over the door, next to the staircase is a plaque which lists the names of the three men killed that day with the phrase “Caduti per la libertà” (fallen for liberty).  (NB: there is a new plaque there today which has an accusatory statement below the names which reads “Assassinato dell’odio comunista e dei servi del stato” (assassinated by communist hatred and its servants in the state).  Around the plaque and on the columns are spray painted lictors, celtic crosses and Roman standards.  At night, the effect of the place was unnerving.  I took a few photos and gazed at the posters and artwork on the walls.  It was here that I felt for the first time the sinister vibes of fascism’s legacy, a feeling that I never experienced at the more famous fascist sites in Rome like the EUR or the Foro Italico despite their pervasive fascist symbols.  Rather it was here, in this dark, quiet suburban street in the Tuscolano—which strictly speaking had nothing to do with the fascist regime of the Ventennio—that the violent legacy of Mussolini’s regime continued to live.  I was glad to leave.

Paul Baxa