Rome Travel Guide

Rome Architecture, History, Art, Museums, Galleries, Fashion, Music, Photos, Walking and Hiking Itineraries, Neighborhoods, News and Social Commentary, Politics, Things to Do in Rome and Environs. Over 900 posts

Tuesday, December 21, 2010

Mad Men should be so good: Cat Food and Aperol

hanging in a Metro exit
Italian design sense extends to ads, in our opinion.  In this blog we feature a couple that particularly appeal to us.

The one at left is from a series we had noticed but not photographed until a US friend said "what is THAT advertising?"  And well she might ask:  nudity, interracial couple... " Ah, I told her, pet food."  And so it is.

The "hot" couple sporting swizzle sticks between their mouths and noses below are part of a good (we think) ad campaign for the liqueur Aperol, which is the main ingredient in a "Spritz" - another part of the ad.  Our NYC friends were excited to find a large bottle of Aperol for not so many Euros in our very ordinary local grocery store in Rome (it has only recently been available in NYC, they told us).  They gave us the recipe for the Spritz, but when we went to a dinner party in Rome later that month, the issue of the REAL Spritz came up, and naturally someone had to call a friend in Venice to find out the true ingredients, since the drink comes from that region.  Was it Prosecco or white wine? Did it have lemon? what else?  (BTW, the ironic tag line reads:  "For all those who always take themselves seriously.")
In any event, here's our Americanized version for one drink from Food and Wine:
3 oz. Aperol, 1 oz Prosecco, 1 oz club soda, 1 lemon twist.  In an ice-filled rocks glass stir together the Aperol, Prosecco, and club soda; garnish with the lemon twist.  Put swizzle stick between your nose and mouth - if you can.  We tried it but the photos are so silly we are embarrassed to show them!


1 comment:

Crystal said...

We've been buying Aperol in Boston for a couple of years now, so it must have been available in NYC...they just weren't looking in the right spots. :)