Latteria? Having spent 2 months each year in Rome for more than 2 decades, we had seen the word hundreds of times, often in combination with Bar, as in "Bar Latteria," or with Caffè, as in "Caffè Latteria," or even, curiously, with Cocktails, as in "Cocktails Latteria," And we knew enough to know that a "latteria" meant a "milk shop" or a "milk store." OK. But one can buy milk at the supermarket or at any mini-market. So what's the deal with the "latteria"?
Through conversations with our Roman friends, we pieced together the story of the Roman latteria.
It was the consensus that the Bar Latteria (above) located in the large via Catania public market (in the orbit of Piazza Bologna), 150 vendor stalls, was "authentic." One could downplay the "Bar" part of the name, if only because the market itself closes for the day at about 1 p.m. No late afternoon Campari Spritz to be served here, although, as the bottles on the shelf would suggest, you can still get an a.m. Scotch.
A "milk board" posted outside (photo below), listing milk products that seemed to be unusual, also lends the place an air of authenticity. Then we learned that those milk products weren't so unusual—in fact they could be purchased at any supermarket, or even down the street at the mini-market. So much for authenticity.
It was not long before the very concept of authenticity was undermined. And that brings us to the history of the Latteria, insofar as we know it. A friend and professional chauffeur, who drives us to and from the airport, grew up in the 1970s in San Lorenzo—Scalo San Lorenzo to be precise. He remembers picking up milk for the family at the neighborhood latteria—one of about 4 in San Lorenzo at the time, as he recalls. He also remembers that in those days there was a central latteria in Rome, a distribution center from which all the city's latterie (the Italian plural of latteria) were supplied.
It's unlikely that the signage of this Bar Latteria on via dei Sabelli in today's San Lorenzo dates to the 1970s—we think the term "Snack Bar" is a more recent invention. In the mornings it's full of mothers who have dropped their kids off at the school just down the block.
The first coffee bar we tried in San Lorenzo was a traditional establishment on Piazza dei Sanniti. Later we noticed a sign on the via dei Volsci side of the caffè. Missing the "L," it reads "atteria" (below the word "BAR").We asked the barista, a man in his 70s, if the bar was a latteria. "Not for a long time," he replied. I asked how long it had been since it was, in fact, a latteria. "Cinquant'anni" was his answer—dating the end of its days as a latteria to the mid-1970s. Indeed, the city's latterias ceased to exist as legal entities in 1975.
Before 1975—how far back we don't know, yet—milk distribution in Rome (and doubtless other cities) was regulated for health purposes. Milk was available only through licensed vendors—the latterias. When it became clear that this regulatory regime was no longer necessary, the latteria as a legal entity ceased to exist. That was, as the barista—and our driver—confirmed, almost 50 years ago. The year was 1975.
Even then, latterie didn't just disappear. The "milk store" was by then a tradition, and milk stores continued to exist, and even to open anew. This latteria, on via Tiburtina in San Lorenzo, was—according to its window signage—founded in 1980, 5 years after the law changed.
In our fall, 2025 Re di Roma neighborhood, a small, old sign suggests that a coffee shop we frequent, Anima Nera (Black Soul), was once a latteria:
The latteria survives in the memories of Romans, and in the signs of an earlier era. So, stop into your local milk store—and have a Jack Daniels.
Bill
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